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| Meta has introduced a paid subscription that eliminates ads on Instagram and Facebook. |
Meta has introduced enhanced data control options for users in Europe, enabling them to choose ad-free experiences on Facebook and Instagram through a monthly subscription fee.
similar to X’s recent premium tiers. Users in the EU, EEA, and Switzerland can subscribe for €9.99/month on the web or €12.99/month on iOS and Android, ensuring an ad-free environment on both platforms. These fees will apply to all linked accounts until March 1, 2024. After this date, users opting for ad-free experiences on additional accounts will incur an extra €6/month on the web and €8/month on iOS and Android.
Users desiring ad-supported experiences can continue using both platforms. Meta emphasizes its commitment to user privacy and compliance with EU regulations, including the GDPR and DMA, in this initiative.
Meta's initiative aligns with European regulators' requirements, offering users a choice while ensuring compliance with regulations like the General Data Protection Regulation (GDPR) and Digital Markets Act (DMA).
The DMA, effective since May, categorizes Facebook as a significant digital platform, imposing specific regulations, including restrictions on data merging and user tracking.
Meta's efforts emphasize a balance between meeting regulatory obligations and providing users with options. This approach allows the company to continue serving users in the EU, EEA, and Switzerland.
By adhering to these regulations and offering transparent choices, Meta aims to maintain user trust while navigating the evolving landscape of digital privacy laws.
